Share this

Interesting article in the NY Times on "the flywheel effect" in social media -- multiplying blog/website views through the use of sharing buttons & widgets. Columnist Brad Stone offers an interesting statistic: "When readers post a link from a ShareThis site onto Twitter, their followers often 'retweet' the link to their own Twitter groupies. As a result, 18 Twitter users, on average, click on that link and visit the site."

By the way, be sure to click on the amusing "Share this Article" graphic, which adds buttons for "Tell your shrink," "Give to the tooth fairy," "Confess to a priest," and "Share with your dog" to the usual mix.