Intelligent publicity enables individuals and organizations to achieve a higher profile -- not only with audiences, but with decision-makers in the field, from artistic administrators to funding organizations. Dotdotdotmusic has achieved notable success in bringing emerging artists and organizations to national and international attention, securing prominent placements in a wide range of print, broadcast, and online media outlets.
S E L E C T E D C A M P A I G N S
Douglas J Cuomo: national campaign promoting CD and stage production of his chamber opera Arjuna's Dilemma, presented at BAM's Next Wave Festival in November 2008. Result: capacity audiences for three-night run at BAM's Harvey Theater.
- NPR Weekend Edition Saturday feature story, Composer Douglas Cuomo And His Musical 'Dilemma'
- NY Times Arts & Leisure feature article, plus preview in "The New Season" (special section)
- CD reviews in The Washington Post, Cleveland Plain Dealer, other publications
- Previews in New York magazine, The New Yorker (with illustration)
- Interviews on WNYC's "Soundcheck" and "Evening Music"
- Coverage in niche publications and websites relating to spirituality, Eastern religions
- Allmusic.com "Classical Favorites" list for 2008
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Signal: large ensemble plays all-Steve Reich concert at Le Poisson Rouge, Sept. 2008. Placements in diverse outlets, from mainstream publications to rock blogs:
- New York Times highlights event in "The New Season" (special Arts & Leisure section), followed by Weekend section preview and review of concert
- WNYC "New Sounds" interviews ensemble director Brad Lubman; station also runs news story on event
- Previews in New York magazine (with photo), The New Yorker
- Blog listings and reviews include Flavorpill, BrooklynVegan, You and What Army (Michael Azerrad), Culture Mob, DJA's Secret Society
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Zeltsman Marimba Festival: bicoastal campaign for an offbeat story, a Los Angeles-based marimba festival with a strong new music component. Sample placements:
- New York Times "Arts & Leisure" feature article (Sunday, 6/22/08)
- Los Angeles Times feature article, day before opening of festival
- Radio interviews with festival director and performers on LA's top classical stations, KUSC and KPFK
- Other placements include LA Weekly "Pick of the Week" photo preview, Bloomberg.com preview
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New Amsterdam records: launch of "indie classical" label and promotion of inaugural releases: NOW by Now Ensemble and walled gardens by itsnotyouitsme. January 2008 release event at Joe's Pub sold out, with dozens turned away at the door.
- Week of release:
NOW Ensemble members interviewed on WNYC's Soundcheck. New York Times Sunday "Arts & Leisure" section reviews walled gardens, with photo. Both discs reviewed in Time Out New York. Release concert is New York magazine "Critic's Pick." Label is top story on British website Musolife.com - Following release: NPR's All Things Considered airs an eight-minute feature story, "A New Label for Music's New Blood"
- Extensive coverage in New York magazine article by Justin Davidson; itsnotyouitsme also makes the magazine's Approval Matrix ("Brilliant/Lowbrow")
- Reviews in The Washington Post, Time Out Chicago, Muso, and VeryShortList.com
- Booked live appearance for itsnotyouitsme on cult radio/internet station WFMU. walled gardens receives national airplay; the group's Myspace page receives 16,000+ hits
- Article on NOW Ensemble in Chamber Music magazine (July/August 2008)
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Grand Valley State University New Music Ensemble: Steve Reich's Music for 18 Musicians on Innova.
- Called "the story of the year in new music circles" by WNYC's Soundcheck
- NPR Weekend Edition Sunday feature story aired February 3, 2008. Disc reached #1 on iTunes' Classical chart, #14 on Billboard's Classical Crossover chart, #15 in Music (all categories) on Amazon.com.
- Feature article in The New York Times, plus prominent coverage in Billboard, LA Weekly*, New York*The New Yorker, Time Out New York*, and Muso
*plus Best of 2007 list magazine, - Reviews in online or print editions of the Baltimore Sun, Cleveland Plain Dealer, Hartford Courant, Pittsburgh Post-Gazette, Philadelphia Inquirer, and the St. Petersburg Times, among others
- "Best of 2007" lists: Calgary Herald, LA Weekly, New York magazine, Rhapsody.com, San Jose Mercury News, New York magazine, The New York Times, Washington Post
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Make Music New York (2007): Inaugural festival of free concerts in public spaces throughout NYC. Campaign resulted in numerous placements, encompassing a wide range of print, broadcast, and online media
- Television and radio: interviews on NY1, WNYC (FM and AM), WINS, and WOR
- Quarter-page of review coverage in The New York Times
- Spotlight previews in the New Yorker, New York Sun, Crain's New York Business, and many other print and online outlets
E A R L I E R C A M P A I G N S
Boosey & Hawkes (1990 - 2006). Directed publicity for world's leading specialist classical music publisher. Highlights included:
- "Steve Reich @ 70": spearheaded and coordinated PR for composer’s 70th birthday, working with Brooklyn Academy of Music, Carnegie Hall, Lincoln Center, Nonesuch records, and the Whitney Museum. Widespread coverage included an editorial in The New York Times and peak position on New York magazine's "Approval Matrix" (2006)
- Booseytones: corporate campaign for classical ringtone website. General-interest press coverage included items in The New York Times, Wall Street Journal, Kansas City Star, NPR and Sirius Satellite Radio. (2005)
- The Stravinsky Project: campaign combining PR work and direct promotion to performing organizations. Highlight: Billboard article headlined, “Stravinsky Gets Boosey & Hawkes Promo Treatment.” (2003-05)
New Music Distribution Service (as Director of Publicity, 1988 - 1990)
Successful campaign on behalf of the Cowboy Junkies resulted in major-label signing for the band. Worked with artists in a wide variety of genres, including jazz, avant-rock, electronica, classical, and world music.