DOTDOTDOTMUSIC offers a full suite of public relations services to individuals and organizations in the new music field, including:
- publicity: getting the word out
- consulting: developing strategies for success
- branding: establishing a unique and compelling identity in a crowded field
- social media: building community, developing an integrated web presence
- writing: nuanced and persuasive, from taglines to essays
- miscellaneous wisdom and useful contacts: free with purchase!
Publicity is indispensable, and we're pretty damned good at it. But it's only one part of our integrated approach: building audiences and careers through increased visibility and enhanced presentation.
DOTDOTDOTMUSIC is the brainchild of Steven Swartz. Trained as a composer, with a PhD in composition under principal teacher Morton Feldman, Steven's background includes journalism, radio, the recording industry, and PR. Prior to founding DOTDOTDOTMUSIC in 2006, he spent sixteen years as the director of publicity at Boosey & Hawkes, where he developed strong relationships with music journalists in every major North American market. He has been active in developing new digital tools for publicity and promotion, giving seminars on the topic at New England Conservatory as part of the school's innovative Entreprenurial Musicianship program. In addition to carrying out highly successful campaigns for Kronos Quartet, Alarm Will Sound, So Percussion, and other new music powerhouses, Steven takes a strong interest in emerging artists. In a 2007 article in MUSO magazine, he anticipated the rise of today's thriving indie-classical scene, in which DOTDOTDOTMUSIC has played a major supporting role.
Steven's partner in DOTDOTDOTMUSIC is Sarah Baird Knight. A French hornist, singer, and songwriter trained in music education, Sarah taught public school music for three years, then left to pursue a career in music publicity at Shuman Associates, before joining Boosey & Hawkes in 2005. At B&H she worked with Steven, and in 2006 succeeded him to serve as Director, Media & Public Relations. Sarah’s calling card is innovation: in her time at B&H, she rang in the 21st century with fresh new practices for e-marketing, contests, social media, content production, and event planning at Sundance and SxSW. Over the past six years, Sarah has managed successful press campaigns on behalf of Elliott Carter (100th birthday), John Adams (Doctor Atomic, Nixon in China), Steve Reich, several album releases on New Amsterdam Records (including yMusic, Build, Gregory Spears), the Avant Music Festival, the MATA Festival, and many others.
Based in Brooklyn, NY, DOTDOTDOTMUSIC serves clients from coast to coast, and across the Atlantic as well. Along with our international initiatives, we have conducted highly successful, locally-focused campaigns in markets around the country, including Boston, Chicago, Denver, Los Angeles, New York, and San Diego.
As the name implies, DOTDOTDOTMUSIC's practice transcends styles and genres. Today's listener can access a universe of music with just a few clicks of the mouse. The stylistic fences are down, and new audiences can come from nearly any direction. The downside? A galaxy of artists clamoring for attention. We can help you cut through the noise. Having nurtured the careers of creative artists from Elliott Carter to the Cowboy Junkies, our ears are open. Drop us a line!